Insights and Data
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024. The report, compiled by Optimove Insights, provides a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors engage in wagering on several games per week. A substantial 76% of respondents bet at least once a month.
Among the types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets followed closely at 39%, and parlays round out the top three at 35%. The data also highlights the popularity of various competitions: 57% of bets are placed on Champions League and European tournaments, 54% on national league season games, 48% on national tournaments or friendlies, and 46% on national cup games.
Euro 2024 Betting Trends
The upcoming Euro 2024 appears to be a significant event for bettors, with a striking 84% of respondents planning to place bets, even if their national team is not participating. Live betting during games is highly popular, with 83% of bettors engaging in this form of wagering.
The key factor influencing a bet is player performance, cited by 52% of respondents. Expert analysis and betting promotions are equally influential, each impacting 47% of bettors. This suggests that bettors highly value informed opinions and promotional offers when deciding where to place their wagers.
Marketing Challenges
However, not all is smooth sailing in the betting world. Many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or due to receiving irrelevant content. This indicates that while effective marketing can attract bettors, an overzealous approach can just as easily drive them away.
Industry Implications
This insight serves as a caution for sportsbook operators to tailor their communication strategies thoughtfully. The results of this report offer a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. Properly managing marketing efforts and delivering relevant, timely content can help operators build meaningful relationships with their customers.
"The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value," notes an industry expert. They further add, "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players."
Conclusion
In the run-up to Euro 2024, understanding bettor behavior and preferences has never been more crucial. Optimove’s insights illuminate the patterns and tendencies of the modern bettor, providing sportsbooks with the necessary tools to engage their audience effectively. As the tournament approaches, the onus is on sportsbook operators to leverage this data to enhance their marketing strategies, ensuring they capture the attention and loyalty of bettors across Europe. With careful analysis and targeted communication, Euro 2024 presents a golden opportunity for operators to flourish in an ever-competitive market.